Countless software vendors use their website as a PPC landing page. But with just a 1-3% average website conversion rate, that’s a big opportunity lost. Top-performing Capterra vendors who use an optimized landing page for their PPC campaigns reach an average of 20% conversion rates — a 600% increase! How can you achieve that rate? Take a look at the 5 suggestions below that will take your landing page, and sales process, to the next level!